Hey {{first_name|mate}},

How are you today?

There’s been a very bright orb visible in the sky during the day for about a week now here in Staffordshire and even the most stubborn puddles have dried up…

Rumour has it that it’s something called “The Sun”. Can you see it too?

Whatever it is, it’s doing wonders for the general outlook on life. Hope it hangs around for a good few weeks to come…

Speaking of good things to come, April’s eCom Collab Club® London is just 2 weeks away! Time flies when you’re having fun.

If you haven’t got your ticket yet, best start thinking about it – it’s over 50% sold out. If the last 3 months are anything to go by, it’ll be down to the wire the week before.

So, if you’re about on the morning of 8 April and don’t want to miss Adam taking to the stage again, joined by Nathan, to chat to some killer brands and eCom app providers about Retention, Loyalty and Boosting AOV…

Consider this your advanced warning. Because the next week or so’s going to be crunch time.

Caitlin

Expanding internationally feels like progress.

More markets. More reach. More revenue.

Until you realise you’ve just created five new ways to lose money.

Adam sat down with Kareem Raslan from Braingain yesterday to talk about what actually happens when you scale internationally – and how to avoid turning global expansion into a very expensive hobby…

From garage side hustle to 100,000+ customers across 30+ countries, Kareem shares the lessons that matter: unit economics, localisation, focus, and why simplifying your business often unlocks better growth.

Watch or listen now. If you’re expanding internationally — or thinking about it — this one might save you a lot of money.