Hey {{first_name|mate}},

🚨 TWO TICKETS 🚨

After weeks of us banging on about tomorrow’s eCom Collab Club® London, it’s very nearly sold out. We have just two tickets left (at the point of writing this).

So, if you’ve awoken from your summer Aperol-fuelled hibernation thinking “yeah, I should probably book that…”

This is me politely letting you know that “probably” has approximately 14 minutes left to live.

We’re taking over the ODEON Luxe, West End to talk all things BFCM: What We Need To Do Now

And, given the fact November’s hurtling towards us like an Evri driver with 47 parcels left to drop-kick over fences before lunch, the timing feels rather good!

Want to get your BFCM shiz considerably more together?

Come and nick one of the last remaining 2 tickets. Once they’re gone, they’re gone…

Caitlin

We’ve split the morning into 2 halves to chat about the bits around BFCM that actually matter.

1️⃣ What to do BEFORE BFCM

Adam Pearce will be joined by PerfectTed, HERA Clothing, Escentual, Rebuy Engine, Uxify, Spec Digital and A Social Commerce Specialist to get into acquisition, CRO, content, social commerce, CX, offers and what brands should be doing now (rather than discovering in late October that the strategy is still called BFCM_FINAL_v7_USETHISONE.pptx).

2️⃣ What to do AFTER BFCM

Nathan Lomax will be joined by Clothes Doctor, Escentual (again), TLC Sport, GoKwik and StudioHawk to tackle the question that gets forgotten in the rush for November revenue:

What do you do with all those customers once you've got them?

Retention. Profitability. Post-purchase. Turning bargain hunters into repeat customers. And making sure your biggest sales period creates something more useful than a sexy revenue graph and a hangover come December...

Plus, of course:

Networking. Opinions. People sharing what's actually working. Whatever Adam and Nathan decide constitutes an introduction this month…

🗓️ Wednesday 9 September | 8-11.30am
📍 ODEON Luxe West End

🎟️ Did I mention there’s only TWO tickets left?!

You know what to do!

Don’t forget, our travel partner utc.travel can sort you out with sweet deals on travel and accommodation for eCC London – and, if you’re reading this email, it’s free for you to use for 2 years!

👉 Register here

Then, once you’re here? eCom Collab Club® attendees can get a FREE day pass to Karma Sanctum Soho the day before and day of eCC.

Work. Meet. Chat. Take calls somewhere considerably nicer than a Pret toilet…

1️⃣ Register here
2️⃣ Email the hotel at least one hour before you arrive*

Cheap(er) travel. Somewhere to stay. Somewhere to work. Sorted.

*Hotel email provided after registration

A virtual session on Tuesday 8 September designed to set ecom brands up for success this BFCM.

We'll be hearing about the trends that will define BFCM 2026 from Roswell's Nihar Kulkarni and Shopify's Phoebe Bainsfair.

Then top brands Medik8, ILIA Beauty and Hillberg & Berk will share their learnings from previous peak periods and talk about why promotions like early access works so well.

Finally, top Shopify techs will share their top tips – Gorgias, Loox, OrderEditing, LoyaltyLion and GoKwik all talk through one feature you should turn on to make BFCM 2026 super successful.

Join hundreds of eCommerce leaders at THRIVE: Fashion on Wednesday 16 September to discover how leading brands are navigating AI, increasing visibility and unlocking profitable growth.

***For fashion brands only***