Hey {{first_name|mate}},

Just a head’s up that Adam’s going live with Delphine McNeill and Beth Pollack, founders of Livotte this afternoon, for a conversation that might make everyone just a tiny bit uncomfortable…

Because it’s easy to say we care about sustainability…right up until we’re offered a £6 T-shirt, complete with free next-day delivery and 20% off if we download the app...

Then things get, shall we say, flexible.

Adam will be digging into what it actually takes to build a sustainable fashion brand when the industry and consumer behaviour often rewards the complete opposite.

Expect the chat to veer into sourcing headaches, competing with fast fashion, whether customers really buy with their values

And the realities of trying to do the “right” thing without accidentally bankrupting yourself in the process.

Link to join us in half an hour’s below!

Caitlin

🗓️ Live at 1pm today (UK)
📍 LinkedIn

Next month, Adam Pearce and Rich Evans are taking on subscriptions.

Unpacking what actually makes customers stick around, how to stop churn quietly drop-kicking your growth plans, and why “10% off your next order” now has roughly the same appeal as an unskippable YouTube ad…

Joining us so far:

Huel ▸ Clothes Doctor ▸ Loop ▸ Natures Menu ▸ Craft Gin Club ▸ FILDI NAYDAYA ▸ ZAP~POST ▸ Outra

➕ More brand founders and leaders incoming!

If your retention graph currently resembles a ski slope, this one's definitely for you.