Hey {{first_name|mate}},
Two quick things for you this week:
1️⃣ eCom Collab Club® London returns on Wednesday and there are only about 30 tickets left. Which means you’ve got a small window to be in the room before it becomes next week’s “wish I’d been there” story. Get yours now.
2️⃣ On the podcast, Adam caught up with Luke Howitt from Supplied to talk about packaging: the unsung hero of eCommerce that’s either an afterthought or a very expensive problem… Catch it here.
Read on for more and hopefully see your fine self in-person next week!
Caitlin
Click this 👆 and save up to 40% on event travel. It’s a no-brainer, mate!
eCom Collab Club® London: Going…going…
We’re back at the ODEON Luxe, Leicester Square for the next eCom Collab Club® London, baby!
And, at the time of writing this, there are about 30 tickets left, which means one of two things will happen:
You grab one now and join 200-ish other eCom operators to swap ideas and the share in a collective existential Meta ads crisis…
Or you read next week’s recap and think: “Ah, yeah – I really should have gone to that.”
Your call.
As always, it’s going to be chock-full of founders, operators and marketers who actually run brands for a living.
No flip charts about “the future of commerce in Web3”. Lots of honest conversations about what’s working, what’s broken and what people are testing right now. Featuring insights from the brands making AI work for them:
Green People • WYSE London • RAIN Wellbeing
• Glazing Vision • Pretty You London
And the brains behind the tech that’s helping them make it happen:
Rebuy Engine • Wassist • eDesk • Salesfire • Galvia • Sprintr
🗓️ Wednesday 11 March | 8–11:30am
📍 ODEON Luxe, West End
If you’ve been before, you know the drill.
If you haven’t…this is the one to start with.
eCom Collab Club® Podcast: The eCom
Final Boss
There’s a moment every eCommerce brand works incredibly hard to reach:
The customer clicks “Buy”.
Ads worked.
Landing page worked.
Checkout worked.
And then…
The product arrives. In a boring brown box.
This week on the podcast, Adam sat down with Luke Howitt from Supplied to talk about the first physical interaction your customer has with your brand:
The unboxing experience.
Why it matters, how it affects loyalty, why packaging suddenly becomes a problem once brands start scaling and what to actually do about it.
If you ship things for a living (which I’m guessing you do), this one’s worth a listen.