Hey {{first_name|mate}},

It seems like customers have commitment issues. Frankly, can you blame them?

Every brand wants their email address, their phone number, permission to WhatsApp them and a spot on their lock screen… Nobody wants to be ghosted. Everyone wants to earn the right to keep in touch.

But somewhere between "thanks for signing up" and the seventh abandoned cart reminder, things can start to feel a little...needy.

Next Wednesday, we're bringing the eCom community back together at the ODEON Luxe West End to discuss how to get customers to actually WANT to hear from you. And, more importantly, how to get them from that contact touchpoint right through to checkout.

We've got a cracking line-up, two panels packed with practical advice and all the usual eCC networking shenanigans.

This is one morning you really don't want to spend clearing your inbox instead.

Here’s what’s in store 👇

Caitlin

You've spent a small fortune getting someone onto your website.

They've browsed. They've clicked. They've even given you their email address. If you’ve played all your cards exceptionally right, they’ve even given you their phone number…

Naturally, marketing would now like to contact them until the end of time.

But between the abandoned basket emails, the SMS reminders, the push notifications and WhatsApp popping up like an overenthusiastic ex, it's a wonder anyone buys anything twice.

So, next Wednesday at eCom Collab Club® London, we're getting into the important stuff that makes the difference between a customer receiving your communication well and immediately hitting ‘block sender’.

Here's why it's worth dragging yourself out of bed for:

Slapping a "GET 10% OFF YOUR FIRST ORDER" pop-up across half your homepage isn't exactly groundbreaking stuff.

We'll be looking at how brands are getting customers to opt in, which channels are actually worth bothering with and how to turn website visitors into people you can engage in a proper conversation.

We'll be digging into how brands are using Email, SMS, Push and WhatsApp to bring customers back, what makes people engage and when it's probably best to leave them the hell alone.

Because there's a fine line between "Ooh, that's useful" and "WHY are these people texting me AGAIN?"

Email's dead. SMS is the future. Everyone's on WhatsApp. Push is massively underrated. Christ alive. Pick a lane!

We'll be asking which channels are actually delivering, where brands are putting their budgets and whether you really need another platform in your tech stack.

Or whether you could just get considerably better at using the ones you've already got.

This is the bit you can't get from sitting through another webinar with your camera off.

A room full of DTC founders, eCommerce directors, CRM obsessives, agencies and tech providers who are all trying to figure out the same things.

Compare notes. Ask awkward questions. Find out what's working for other brands. Meet someone who might solve a problem you've been wrestling with for six months.

Or just enjoy the reassurance that it's not just your business that's held together with spreadsheets and blind optimism.

We've got a cracking bunch of people joining us from Grenade, fourfive, Noli, Timeless London, Sunbeam Marketing and an eCommerce Leader specialising in acquisition, retention and growth.

All getting stuck into two panels:

Winning Through Acquisition and Winning Through Retention

Before most sensible people have finished breakfast.

🗓️ Wednesday 14 October 8–11am (UK)
📍 ODEON Luxe, West End

A morning of useful conversations, questionable humour and ideas you can actually do something with.

Sound like a plan?

Most brands are busy planning their next five years. Jacques of London has been going since 1795.

On Monday, Adam sat down with Joe Jaques, the brand’s eighth-generation CEO, to find out how you keep a family business relevant for more than two centuries.

From embracing AI and navigating the shift to DTC, to understanding what customers actually want and the lessons that come with rapid growth, Joe shares some brilliantly candid insights into keeping a heritage brand moving forward.

Because building a successful business is one thing. Building one that lasts eight generations is altogether quite another!

🎧 Catch up on the full episode now on YouTube or Spotify.

Willing to share it while rolling steadily away from Adam on skates?