Hey {{first_name|mate}},
Last Wednesday’s eCom Collab Club® London was one of those mornings.
People arrived early.
The queue for entry was round the corner.
The cinema filled fast – standing room only for latecomers.
The collective mood was all new-year-new-goals excitement.
We saw a record-breaking turnout.
The panels featured an all new show-and-tell set-up.
Frankly, we’re still shocked there was enough coffee and pastries to go round...
If you were there, welcome back.
If you weren’t… Yeah. This is where the FOMO hits.
Caitlin
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eCom Collab Club® London: What everybody was nodding aggressively at
Rather than neat little “takeaways,” the conversations kept circling some relatable, somewhat uncomfortable truths:
Growth in 2026 isn’t about bolting on another tool. It’s about using the ones you already pay for properly. Always a good idea
Retention has officially graduated from “we’ll look at that after they’ve bought” to “oh…this is actually the whole point of doing all of the things”
Acquisition still matters, but only if the experience doesn’t turn your customers off altogether – testing, testing, testing…
It’s that C-word again… Not just for 2025; building a community is still very much in vogue to attract and keep customers this year – and that doesn’t look set to change anytime soon
This wasn’t a couple of panels made up of theorists.
This was wall-to-wall “this is what worked. This is what backfired. This is how we do things now.”
Want to be in this room on 11 February? Get your ticket now – half have sold out already…
Alongside the panels, we saw:
• A marketplace pop-up from The Healthy Habits
• Adam’s brand-new matchmaking service in full-swing
• Speed networking back in the cinema by popular demand
• Exclusive eCC member perks & discounts for 2026
It was busy. It’ was loud. And, as always, it was well worth getting out of bed for.
Missed it?
Don’t worry — we’ll share the clips, the highlights, and the good bits over on LinkedIn – just to add to the ‘wish you were here’ vibe...
But you did miss the irreplaceable energy in the room…
Which is why we’re already lining up the next one 👀
Customer Experience: Where Do We Go From Here
🗓️ Wednesday 11 February | 8-11:30am
📍 ODEON Luxe, Leicester Square
Grab your ticket for next month’s below and come see our special guest host, Kelly Bond from Elle Sera, run rings around our Nathan… It’s gonna be epic.
eCom Collab Club® Podcast: it’s baaaaack
What do CEOs of eCom brands really think about?
with Luke Bream, CEO, Valentte
What’s really going on in a CEO’s brain?
Profit? AI? TikTok doomscrolling? PDP fatigue?
Adam’s dragging Luke Bream, CEO of Valentte, into the eCom Collab Club® virtual hot seat this coming Monday for a live chat that’ll probably enlighten you and make you rethink your entire business model…
Luke took the stage at eCom Collab Club® London last week – and, what a guy? His hot takes on retention starting from before the first sale shook the room.
And that, my friends, is why Valentte is one to watch in the organic skincare and home fragrance market.
Join the madness live – or you’ll have to watch the replay a couple of days later…
🗓️ Monday 2nd February 2026 | 3.15pm (UK time)
📍 LinkedIn Live
What’s on in eCom? Events & useful things
