Hey {{first_name|mate}},

Let me know if this one sounds familiar…

Customer: "I want brands to be ethical, sustainable and responsible!"

The same customer: "I can get it for way less on Shein!"

Yep. It’s a ride.

Adam sat down with Delphine McNeill and Beth Pollak, founders of Livotte, to unpack what happens when sustainability collides head-on with commercial reality.

The episode is available to stream now:

📺 Watch on YouTube
🎧 Listen on Spotify

The fashion industry isn't short of opinions on sustainability.

It's just a bit short on people willing to pay for it.

Caitlin

eCom Collab Club® London: It’s June! The countdown’s on!

Not for your ticket yet? Best grab it now while you still can!

Haven’t clicked this 👆 yet? Whhhyyy?! It’s FREE for 2 whole years! Travel to eCC events (or anywhere in the world you like) at up to 40% less than booking direct.
Exclusive to the eCC audience. Yep, that’s you!

eCom events: Ones to watch

Salesfire Summit 2026

Keep Reading